• Exceedingly Good Cakes
• Caramel flavour fondant icing and sponge, with a caramel sauce
• 100% Natural Flavours & No Artificial Colours
• No Hydrogenated Fat
• Suitable for Vegetarians

Roald Dahl Win Fantastical Prizes
UK&ROI 18+. No purchase necessary. Mobile number & email address req’d. Main Promotion: opens 9am on 21/05/25 & closes 4.59pm on 10/9/25 (includes two prize draw periods, see back of pack for details). 125 prizes available to be won per prize draw. Wrap Up Draw: opens 5pm on 10/09/25 & closes 4.59pm on 02/01/26.51 prizes available to be won. Max 5 entries per mobile number & email address across the Main Promotion and Wrap Up Draw. See back of pack for details. Full T&Cs apply.

UK&ROI 18+. No purchase necessary. To enter, visit http://www.winfantasticalprizes.com & complete the online form to enter. Internet access, mobile number & email address req’d. Entrants will be required to confirm their mobile number by using a “One-Time-Password.” Max 5 entries per mobile number & email address across the Main Promotion & Wrap Up Draw. Main Promotion: There will be two prize draws during the Main Promotion. Entries received from 9am on 21/05/25 to 4.59pm on 16/07/25 will be entered into the “first prize draw”. There are 3 Star Prizes and 122 other prizes available to be won in the first prize draw. Entries received from 5pm on 16/07/25 to 4.59pm on 10/09/25 will be entered into the “second prize draw”. There are 2 Star Prizes and 123 other prizes available to be won in the second prize draw. Winners for each available prize will be drawn, at random, within 1 week of the closing time of each the first prize draw and the second prize draw. Wrap Up Draw: opens 5pm on 10/09/25 & closes 4.59pm on 02/01/26. Entries received during the Wrap Up Draw will be entered into a prize draw where 51 prizes are available to be won. Star Prizes are only available in the Main Promotion; see full T&Cs for prize details. Star Prizes include family experiences, see full T&Cs for details.
Other Prizes: Roald Dahl books and merchandise, see full T&Cs for details. Max 3 prizes per household across both the Main Promotion & Wrap Up Draw. Full T&Cs apply, see: Phiza http://www.winfantasticalprizes.com Promoter: Premier Foods Group Ltd

www.roalddahl.com

Additional Pack Information

© 2025 The Roald Dahl Story Company Ltd / Quentin Blake. Roald Dahl is a registered trademark of The Roald Dahl Story Company Ltd.
Mr Kipling trade marks, designs and logos appearing on this pack are owned by the Premier Foods Group.

Product Marketing

Delicious pastry cases filled with a layer of caramel sauce, moist caramel flavour sponge and a soft caramel flavour icing. Beautifully topped with gold & bronze sprinkles