• For over 100 years
• Ideal for Cakes and Biscuits

Visit the website for more information about Be-Ro, recipes and how to buy the Be-Ro baking book.

Our little book of baking has offered inspiration to experts and baking beginners alike. It not only offers great advice but delicious recipes that you can enjoy with friends and family.

For other tips and recipes visit www.be-ro.co.uk

Additional Pack Information

Be-Ro Trade marks, designs and logos appearing on this pack are owned by the Premier Foods Group.

Product Marketing

Be-Ro have been providing high quality flour for over 100 years. Milled from carefully selected wheats, Be-Ro flours help you achieve delicious results every time you bake. Suitable for sponges, light cakes, scones, suet pastry, teabreads and biscuits.

Brand Marketing

In 1880, amongst the most popular products that Thomas Bell sold from his grocery business in the centre of Newcastle was Bells Royal Self-Raising Flour, a novelty at the time. Following the death of Edward VII it became illegal to use the Royal name & so this popular baking flour was renamed Be-Ro. To show the nation the quality & variety of home baking possible with Be-Ro Plain & Self-Raising Flours, Thomas held a series of exhibitions where he sold freshly baked products for a shilling to visitors.
These were so popular that people demanded that they had copies of the recipes so that they could bake the dishes at home. In 1923 the first Be-Ro book was published, it soon became loved in many family homes.