Additional Pack Information

This pack is intended for sale as one complete unit

Product Marketing

Carlsberg Danish Pilsner is a crisp, refreshing & easy-drinking pilsner-style alcoholic lager with the perfect balance of bitterness and sweetness. With a rich heritage dating back to 1847 and one of the most well-known and recognised brands globally, is Carlsberg the best beer in the world? Probably.

Carlsberg Danish Pilsner is a must-stock.
Carlsberg Danish Pilsner is more than just a great-tasting beer, it’s a leading choice amongst standard lager consumers and is seeing a 6.7% YOY growth*. With the standard lager category accounting for 27% of total beer sales**, Carlsberg Danish Pilsner is the a great choice for your standard larger assortment.

Carlsberg’s commitment to quality provides a reliable and versatile beer suitable for various consumption moments, and with a 10.5% YOY growth in the Impulse channel***, it is a great addition to your store.

Carlsberg Danish Pilsner is a must-stock during the warmer months and peak football seasons.
Carlsberg appeals to consumers enjoying group drink occasions, and are therefore more likely to purchase when watching football with friends, enjoying afternoon BBQ’s and more.

An easy to drink, refreshing lager, Carlsberg is as great to drink everyday, or bring along as the perfect gift for sharing occasions of family celebrations, holidays, sport events, BBQ’s and Christmas or Easter celebrations.

How to maximize sales with Carlsberg Danish Pilsner?
To drive maximum sales, place Carlsberg Danish Pilsner at eye level in the beer aisle for enhanced visibility and to encourage impulse purchases. Additionally, merchandising it in fridge space can further boost spontaneous buys for immediate consumption. Retailers have also seen success by cross-merchandising with snacks and barbecue supplies, helping to increase basket value.

To reach more shoppers, you can add the product on your digital storefront on delivery platforms such as Deliveroo, JustEat, or UberEats.

Brand heritage
With a heritage dating back to 1847, Carlsberg is one of the most recognized brands globally. This beer is designed to meet evolving consumer tastes, ensuring satisfaction with every sip.

Sustainability efforts
To make our multipacks more sustainable, we have introduced our new Snap Pack, which reduces plastic through innovative glue technology. The environmentally friendly Snap Pack is our first pack with no excess packaging. No plastic rings. No cardboard. Just small dots of glue to hold our cans together. Our best packaging yet? Probably.

By appointment to the Royal Danish Court.

Sources
*Nielsen Discover, Sales Value, Total Coverage, 52 week data to 02/11/2024.
**Nielsen Discover, share of sales (HL) of Total Beer, Total Coverage, latest 52 weeks to 22/02/25
***Nielsen Discover, Multipack units, Total Impulse, 52 week data to 02/11/24
Carlsberg Marstons Brewing Company calculated average per week rate based on GB sales of multipack units.

Manufacturer Marketing

By Appointment to The Royal Danish Court