- Zero alcohol
- Fresher smiles between brushings
- Clinically tested by dentists
- Contains fluoride for cavity protection
Additional Pack Information
This formula does not contain ethyl alcohol.
Product Marketing
Extends Freshness†
10x longer cooling†
†vs brushing alone
Colgate Plax FreshFX is our latest freshness technology delivering a pleasurable cooling sensation that lasts 10x longer than brushing alone. Colgate Plax is a clinically proven formula that effectively fights bacteria and provides 24/7 plaque protection*.
*when used twice daily.
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