- Rich & Malty Premium Ale
- Brewed for Longer
Additional Pack Information
Greene King is a Registered Trademark.
Product Marketing
This irresistible ale has masses of fruit cake characters, a malty richness and superb hop balance. Brewed longer giving this beer a distinctive full flavour.
Taste: Warming & malty with fruit cake character.
Aroma: Fruity, floral, & spicy notes.
Brand Marketing
In Bury St. Edmunds – the home of Abbot Ale – brewing can be traced back 1,000 years. In fact, the Domesday Book records “cerevisiari” or ‘ale brewers’ who served the Abbot in the town’s Great Abbey.
Inheriting their fascinating experience, our brewing process has hardly changed over hundreds of years. It takes seven days to craft the perfect pint of Abbot Ale. Brewed for longer, the ale has masses of fruit character, malty richness and a superb hop balance.
So where does the name come from? Well, in 1951 we ran a competition to name a brand new beer we were brewing and offered a prize of £20 (a lot back then!) to anyone who could come up with our new brew’s moniker. A local publican submitted the name of ‘Abbot Ale’, in keeping with the town’s tradition and just like that our world famous beer was born!
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