• Madrí Excepcional has an ABV of 4.6% with a light golden colour and a thin white head, that lasts well.
• Our beer is crisp, clean and refreshing with a malt flavour which is balanced by bitterness from the hops. ?
• It has a smooth medium-bodied mouthfeel – a bigger than expected mouthfeel for 4.6% ABV.
• The Grainy, bready malt aromas with pleasant flora hops make for enjoyable drinking.

The La Sagra brewery was founded by Carlos Garcia, a first-generation brewer born in Madrid. He started La Sagra Brewery in 2011 in Toledo, on the outskirts of Madrid, a unique area of Spain, historically, a melting pot of 3 different cultures. Having seen first-hand the fusion that Madrid and the surrounding area embodies Carlos applies that ‘Fusion’ philosophy to the beers he brews to create beers loved by all.

Additional Pack Information

©, ®, ™ MCBC (UK) Ltd.

Product Marketing

Hola,

Madrí Excepcional is a unique collaboration between the brewers of La Sagra and Molson Coors.
It has all the taste characteristics of a Mediterranean-style lager, full of flavour and aroma at 4.6% ABV, with a light golden colour.

Brand Marketing

Madrí is the traditional way of pronouncing Madrid.

Madrid is famous for the passion of its people and this passion is embodied by the “Chulapos”, a group of people in Spanish society in the 19th century who were famous for their elaborate style of dress and cheeky attitude. Today, the term is used to refer to anybody from Madrid and this style and attitude lives on in modern day Madrid.

So if you were wondering who that chap was on our bottles and cans – now you know!

¡Salud!