• Exceedingly Good Cakes
• No Hydrogenated Fat
• Pastry layered with fruity jam & frangipane sponge, topped with white fondant icing
• 100% Natural Flavours & No Artificial Colours
• Suitable for Vegetarians

Roald Dahl Win Fantastical Prizes
UK&ROI 18+. No purchase necessary. Mobile number & email address req’d. Main Promotion: opens 9am on 21/05/25 & closes 4.59pm on 10/9/25 (includes two prize draw periods, see back of pack for details). 125 prizes available to be won per prize draw. Wrap Up Draw: opens 5pm on 10/09/25 & closes 4.59pm on 02/01/26. 51 prizes available to be won. Max 5 entries per mobile number & email address across the Main Promotion and Wrap Up Draw. See back of pack for details. Full T&Cs apply.

UK&ROI 18+. No purchase necessary. To enter, visit http://www.winfantasticalprizes.com & complete the online form to enter. Internet access, mobile number & email address req’d. Entrants will be required to confirm their mobile number by using a “One-Time-Password.” Max 5 entries per mobile number & email address across the Main Promotion & Wrap Up Draw. Main Promotion: There will be two prize draws during the Main Promotion. Entries received from 9am on 21/05/25 to 4.59pm on 16/07/25 will be entered into the “first prize draw”. There are 3 Star Prizes and 122 other prizes available to be won in the first prize draw. Entries received from 5pm on 16/07/25 to 4.59pm on 10/09/25 will be entered into the “second prize draw”. There are 2 Star Prizes and 123 other prizes available to be won in the second prize draw. Winners for each available prize will be drawn, at random, within 1 week of the closing time of each the first prize draw and the second prize draw. Wrap Up Draw: opens 5pm on 10/09/25 & closes 4.59pm on 02/01/26. Entries received during the Wrap Up Draw will be entered into a prize draw where 51 prizes are available to be won. Star Prizes are only available in the Main Promotion; see full T&Cs for prize details. Star Prizes include family experiences, see full T&Cs for details. Other Prizes: Roald Dahl books and merchandise, see full T&Cs for details. Max 3 prizes per household across both the Main Promotion & Wrap Up Draw. Full T&Cs apply, see: http://www.winfantasticalprizes.com
Promoter: Premier Foods Group Ltd

Additional Pack Information

Mr Kipling trade marks, designs and logos appearing on this pack are owned by the Premier Foods Group.

©2025 The Roald Dahl Story Company Ltd / Quentin Blake. Roald Dahl is a registered trademark of The Roald Dahl Story Company Ltd.

Brand Marketing

It’s the little things that mean the most like an exceedingly good cake from Mr Kipling.