• Wow no cow!
• The Original
• No milk
• No soy

Celebrating almost a decade of mindblowing consumer feedback. Hooray! Hooray! Hooray!
Dear Oatly.
We buy your product but find the messaging on the Oatly carton offensive. Grow up and drop the silliness. Your customers are adults and appreciate information but not nonsense.

Hi John! It’s John. Thank you for taking the time to write to us. The messaging on our packaging used to be exactly what you recommend – informative, serious, overly-adult. The problem was nobody ever noticed our packaging and therefore never read our messaging or knew that we make all the great products we do and therefore never ended up buying them. Hey, wait a second. Are you trying to trick us with your expert advice so nobody buys our products any more, eliminating the risk of future oat drink shortages so you can be sure to find Oatly every time you go to the store? That’s a pretty clever tactic, but it won’t work on us.

Additional Pack Information

Climate footprint:
0.39 kg CO?e per kg.
Source: CarbonCloud.

Tetra Pak®, Protects What’s Good – Thank you for choosing a good package. It’s mainly plant-based. Check locally for how to recycle. Read more: tetrapack.com
FSC – FSC® Mix, Board, Supporting responsible forestry, FSC® C014047, www.fsc.org

Product Marketing

One whole liter of oat-based chocolate drink your taste buds will appreciate, enriched with some vitamins and minerals we hope the rest of you will like.

It’s a Chocolate Drink!
How do I use this product? Is a question no-one ever asked about this oat drink filled to the brim with the chocolaty taste of chocolate courtesy of the sustainably sourced cocoa mixed with oats. Some drink it cold, some drink it hot, and some drink it after conveniently storing it in room temperature for a long time before opening. After opening, it stays fresh for at least five days in your refrigerator. But probably longer so don’t waste it without giving it the good ol’ taste-and-smell-test first.

Sustainably Sourced
The Cocoa Horizon Foundation certification ensures that the cocoa we use is sustainably sourced and helps to improve the livelihoods for cocoa farmers and empower them by advancing sustainable activities and supporting farm innovation. Since both cocoa and oats comes from plants this product is more than okay for vegans, if said vegan is into chocolate drinks.

Brand Marketing

We would like to be crystal clear about one thing. We’re not a perfect company—not even close. However, our intentions are true. Which is why we ask that you judge us on our actions—the things we do to contribute to humanity and the planet—and not solely on all the pretty words crafted to make this website sound cool. Our goal is to always deliver products that have maximum nutritional value and minimal environmental impact. We promise that our drive to help people enhance their lives and contribute to the long-term future of the planet will always come before the reckless pursuit of profit. We strive to produce the most sustainable, responsible products on the market and are continually looking for ways to make our products even better.