Product Marketing
Absolut Raspberri Vodka is rich and intense with the fresh and fruity taste of ripened raspberries harvested in the Swedish hillsides. This raspberry flavoured vodka is made exclusively from natural ingredients, and unlike other flavoured vodkas, it doesn’t contain any added sugar, making it perfect for mixing. It can be enjoyed neat, on the rocks or added to a wide selection of drinks and cocktails to enhance the taste.
Brand Marketing
Absolut Vodka has completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavours never before seen on the market, Absolut has become an icon in its own right. It has been produced at the famous old distilleries near Ahus in accordance with more than 400 years of Swedish tradition. In 1879, Lars Olsson Smith, its founder, introduced the continuous distillation with which he made Absolut. Instead of the usual three or four times, the vodka was distilled an infinite number of times.
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