• The World’s Favourite Italian Liqueur
• Intense and persistent fragrance when on the rocks
• Versatile and unmistakable taste in cocktails

For great cocktail ideas, visit: www.disaronno.com

Product Marketing

Disaronno Originale captures the senses with its amber colour, rich aroma and incomparable taste which has made it the World’s Favourite Italian Liqueur. Featuring an original taste and an unmistakable aroma Disaronno Originale is a stylish and timeless icon of the Italian Dolce Vita.

Disaronno Originale is a pleasure to enjoy on the rocks as well as in various mixed drinks and cocktails.

Signature Serve: Disaronno Sour

A unique refreshing drink, in which the distinctive notes of Disaronno blend with the scent of freshly squeezed lemons.

Ingredients:
50ml Disaronno
25ml Fresh lemon juice
5ml Sugar syrup
Egg white (optional)

Method: Shake all the ingredients with ice. Garnish with a slice of lemon.

28% Alc/Vol

Brand Marketing

Disaronno is the proud ambassador of the Italian DolceVita illustrating the elegance and taste, tradition and contemporary, and unmistakable Italian style. Disaronno’s character enhances the pleasure of sharing moments together, the Italian way of living and thinking, being unique and unrepeatable.

Disaronno wants to represent a timeless icon of style and elegance, with some perfect imperfections that are always a way to be distinguished.

Its passion rises from an ancient culture, is part of Italy’s heritage and drives all the moments we live together around the world.

disaronno.com

Manufacturer Marketing

The ancient recipe rediscovered
In 1600, many families would distill their own liqueurs and digestives.

DISCOVERY
The Reina’s were just one of those families and Giovanni Reina rediscovered the innkeeper’s old recipe.

A WELL-GUARDED SECRET
The Reina family has closely guarded the secret formula, passing it from one generation to the next.

OPEN FOR BUSINESS
In the first years of the 20th century, Domenico Reina decided to open a store and workshop near the terminus of the steam tram line from Milan, which took the name of “Domenico Reina Coloniali”, situated in the heart of Saronno. It was here that the Disaronno Originale was produced and marketed.