- Extra Taste
- No Sugar
- Original and Best
Additional Pack Information
Irn-Bru, the Irn-Bru logo and Barr are registered trademarks owned by A.G.BARR p.l.c
Product Marketing
Essence of Irn-Bru
Bru’d in Scotland since 1901 Barr to a secret recipe of 32 flavours with a spirit that’s as bold as its taste. You can’t describe it, because there’s nothing like it.
Brand Marketing
Let’s just agree it tastes phenomenal!
An indescribable brand with a phenomenal taste
Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which contains 32 flavours.
In 1901, steel workers working on the re-building of Glasgow Central Station were drinking too much beer to quench their thirst. So, a local soft drinks manufacturer named AG Barr brought to them a tonic-like drink that could get the workers through a hard day’s graft. ‘Iron Brew’ was born and a long history of it getting Scots through tough situations began.
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