• Crispy filled wafer, chewy caramel & crunchy cereals covered in smooth milk chocolate
• No artificial colours, flavours & preservatives

Learn more: http://www.nestle.co.uk/brands
 
Good to remember: Enjoying chocolate as part of a varied, balanced diet and a healthy lifestyle, is one of life’s little pleasures.

Cocoa Plan:
Supporting farmers for better chocolate. Working with UTZ to support cocoa farmers. Find out more at www.nestlecocoaplan.com.

Multipack bars – Not for individual resale

Additional Pack Information

Nutritional Compass ®
® Reg. Trademark of Société des Produits Nestlé S.A.

Product Marketing

A multipack of 4 delicious bars of crispy filled wafer, chewy caramel, crunchy cereals covered in smooth milk chocolate.
LION® was launched in the UK in 1976 by Rowntree Mackintosh under the name “Lion Bar”, with the strapline “Crunch it, chew it. When you feel like a great big bite” and was soon a roaring success with consumers.
It was first produced at the York factory in the UK before being transferred to the Fawdon factory in Newcastle in 1978.
In 1988 is was re-branded LION® and now is available in over 40 countries worldwide.
The LION® product with its rugged appearance and combination of crispy filled wafer, chewy caramel and crunchy cereals covered in smooth milk chocolate, has provided a substantial, multi-textural bite across the decades.
The 1980 TV advertisements ‘In the wild’ featured real lions filmed on location in their natural habitat – which made for compelling viewing and was then re-enforced with the ‘Wild Thing’ advertisement in 1986 which again feature the king of the jungle in his natural environment.
LION® does not contain any artificial colours, flavours or preservatives.

Brand Marketing

Have you tried the peanut LION®?

A delicious combination of crispy wafer with a natural peanut filling, chewy caramel, crunchy cereals and peanut pieces covered in smooth milk chocolate.