• RED BULL GIVES YOU WIIINGS. Inspired by functional drinks from East Asia, Red Bull Energy Drink launched in Austria on April 1, 1987. A unique marketing concept and completely new product category was born – energy drinks.
• RED BULL ENERGY DRINK – Wiiings when you need them.
• VITALIZES BODY AND MIND®
• HIGH QUALITY INGREDIENTS – Caffeine, Taurine, B-Group vitamins, Sugars to provide people with wiiings to make the most of their time and talent.
• WHEN TO DRINK – Red Bull Energy Drink is appreciated worldwide by top athletes, students, and in highly demanding professions as well as during long drives.
• PLAYER 2 WANTED From the first level to the last boss, better have a Red Bull by your side when you are playing towards gaming victory.
• CATCHING A SECOND WIND Everybody needs a little fitness motivation. A can of Red Bull gives you wiiings to reach greater heights.

Product Marketing

When To Drink
Red Bull Energy Drink is appreciated worldwide by top athletes, students, and in highly demanding professions as well as during long drives.
For those who wish to have Red Bull’s benefits without sugars: The sugar free variant Red Bull Sugarfree provides the wings of Red Bull Energy Drinks without sugars.

What’s Inside The Can
Red Bull Energy Drink’s special formula contains ingredients of high quality.
Caffeine: One of caffeine’s primary actions in the human body is a stimulating effect on cognitive functions. Caffeine helps to improve concentration and increase alertness. One 250ml can of Red Bull Energy Drink contains 80mg of caffeine.
Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.
B-group vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions. Niacin and vitamin B6 contribute to the reduction of tiredness and fatigue as well as to normal energy-yielding metabolism.

Sugars: Sugars are well known carbohydrates used by the body to produce energy. Red Bull Energy Drink is made with sugar sourced from sugar beets.

Dietary Requirements:
Red Bull Energy Drink is suitable for vegetarians. Red Bull Energy Drink products do not contain animal products.
Red Bull Energy Drink is gluten-free, wheat-free, lactose-free and dairy free.

Brand Marketing

Red Bull Gives You Wiiings