Product Marketing
If candy bars were rock concerts, “Reese’s peanut butter center” would be this one’s headliner. Reese’s Nutrageous Bar is loaded with rich chocolate, smooth peanut butter, sweet caramel and crunchy peanuts.
Brand Marketing
Reese’s Peanut Butter Cups were created by former employee of the Hershey Chocolate Company, Harry Burnett Reese in 1928.
Reese’s Peanut Butter Cups begin with roasting fresh peanuts for Reese’s one-of-a-kind peanut butter. The peanut butter and milk chocolate are then dropped and pressed into a mold that gives Reese’s Cups their iconic shape.
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