Product Marketing

WHAT IS SENSODYNE GENTLE WHITENING? Sensodyne Daily Care Gentle Whitening Toothpaste provides daily care and protection for sensitive teeth. This daily toothpaste provides all of the benefits of a regular toothpaste, while helping to remove stains for naturally whiter teeth.

HOW DOES IT WORK? The formula delivers superior whitening action* while the minty taste leaves your mouth feeling clean and fresh. Plus, the fluoride promotes oral health – strengthening teeth, promoting gum health, and protecting against tooth decay. Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to tooth sensitivity, for example, with hot and cold food and drinks. Tooth sensitivity is not a one-off problem, but an ongoing condition that can benefit from daily specialist care. Sensodyne Daily Care toothpastes are specially formulated to provide sensitive teeth relief with all the benefits of a regular toothpaste.

WHO IS IT FOR? Sensodyne Daily Care Gentle Whitening is for everyone 12 years and over who wants to gently whiten and care for their sensitive teeth.

Sensodyne is the No.1 dentist recommended brand for sensitive teeth, and has been recommended by dentists for many years.

*versus previous formulation ** For claim verification please contact mystory.gb@haleon.com
1. Sensodyne Daily Care Gentle Whitening Toothpaste provides everyday care for sensitive teeth
2. Tooth whitening toothpaste that helps to remove stains for naturally whiter teeth
3. Fluoride toothpaste strengthens enamel for strong teeth and healthy gums*
4. Protects against tooth decay and promotes gum health for sensitive oral care
5. Sensodyne Daily Care comes in a tasty mint flavour to leave your mouth feeling clean and fresh
6. Sensodyne is the No.1 dentist recommended brand for sensitive teeth relief**