Product Marketing

WHAT IS SENSODYNE DAILY CARE ORIGINAL MINT TOOTHPASTE? Sensodyne Daily Care Original Mint Toothpaste provides daily care for sensitive teeth*. This daily sensitive toothpaste provides all the benefits of a regular toothpaste*, helping you enjoy the food you love.

HOW DOES IT WORK? With twice daily brushing this fluoride toothpaste formula freshens breath whilst promoting oral health – strengthening teeth, cleaning to help maintain healthy gums, and helping protect against tooth decay. Sensodyne is specially formulated to care for sensitive teeth. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to sensitive teeth, for example, with hot and cold food and drinks. Sensitive teeth need special care. Sensodyne Daily Care toothpastes are specially formulated to provide sensitive teeth with all the benefits of a regular toothpaste*.

WHO IS IT FOR? Sensodyne Daily Care Original Mint toothpaste is for anyone 12 years and over who wants to care for their sensitive teeth. HOW TO USE? Brush twice daily with Sensodyne Daily Care Original Mint toothpaste, and not more than three times. Minimise swallowing and spit out.

Sensodyne is the No.1 dentist recommended brand for sensitive teeth**.

*with twice-daily brushing. **Dentist Survey, UK, 2023. For verification: mystory.gb@haleon.com
1. Sensitive Toothpaste: 1 in 3 people may experience sensitive teeth. Sensodyne Daily Care Original Mint Toothpaste provides 24-7 care for sensitive teeth with twice daily use.
2. Triple Cleaning Action: Our new improved toothpaste formulation delivers everyday cleaning action and improved foaming vs previous Sensodyne Daily Care Original Mint Toothpaste
3. Sensitive toothpaste with a mint flavour that provides all you need for everyday freshness
4. Helps Protect Against Cavities: Sensodyne Daily Care Original Mint Toothpaste is a sensitive toothpaste that contains fluoride to strengthen the teeth and help protect against decay with twice daily brushing
5. No.1 Dentist recommended toothpaste brand for sensitive teeth* Brush your teeth twice a day for 24-7 care *Dentist Survey, UK, 2023. For verification: mystory.gb@haleon.com