• 100% Balanced with Natural Ingredients for Adult Dogs
• Keeping Tails Wagging Since 1986

Carbon Negative COâ‚‚ Production
We are the first major pet food manufacturing business in the UK to go carbon negative in our production, which means we offset all (and more!) of the carbon emissions from our manufacturing, office and all of our employees!

Product Marketing

Meaty ingredients come 1st* in our recipe

Great value: Meaty ingredients now come 1st*
* 28% meat ingredients with beef & veg*** equivalent per 100g kibble to:
* mins 40g hydrated animal ingredients with
*** min 10g vegetables from dried peas and beet

Our tasty complete dog food is rich in beef and contains everything your dog needs to keep them in tip top condition.
Recipe balanced with meat, carbohydrates, vegetables, omega 3 and 6 fats, minerals and essential vitamins for 100% assured complete and balanced nutrition.

Tasty Meat Ingredients Come First
For healthy and naturally digestible proteins.

Digestive Health
Ingredients you know and trust.
Chicory root – a source of natural prebiotic inulin and FOS. All to support good gut flora, consistent digestion and health.

Healthy Teeth and Bones
Balanced calcium and vitamin D for healthy teeth and bones.

Skin & Coat
With a balanced ratio of omega 6 and 3 fatty acids to encourage healthy skin and a glossy coat.

No Artificial Colours or Flavours
We do not add any artificial colours or flavours to our foods.

Helps Reduce Odour
Yucca, known to help reduce flatulence odour.

Brand Marketing

We put their needs before our own and create complete, balanced recipes to keep our furry pals healthy and happy.
Every ingredient we use has a purpose, with nothing extra added that your dog doesn’t need.